Learning Centre

Content and SEO

One way you can update and refresh your website is through your content. Learn how to write engaging, accessible web content that will help users find what they're looking for on your website.

Editing Checklist

Create an editing checklist using your Writing Style Guide to review content after completing your first draft, and follow it to rewrite old content effectively.

Search Engine Optimization

Search engine optimization (SEO) is the practice of increasing website traffic and improving search engine rankings organically, without using paid advertising on platforms like Google or Bing. Learn how to create effective SEO, develop useful content, reduce page load speed, and link pages efficiently.

Style Guide

Use a Style Guide to maintain consistent content throughout your website.

Writing Best Practices

Follow writing best practices to make your content accessible and relevant for your readers.

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