Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of organically increasing the amount of traffic to specific pages on your website. This can improve how your website ranks in a search engine's results (e.g., Google, Bing and Yahoo) without paying for Google or Bing advertising services.

Explore the tools available in the Govstack CMS under the 'SEO & Share' tab on each content page to improve SEO and findability for your web pages.

Add a page description and title tag

Learn how to add a page description and title tag to a content page to help users find your web pages through various search engines.

Create a friendly URL

Friendly URL website addresses can make it easier for users to access pages on your website. Learn how to create a friendly URL for any page on your website. Friendly URLs are great for print materials such as brochures or posters as they are shorter than standard URLs and easier for people to remember.

Search engine indexing

Help users find the most meaningful content on your website by customizing how search engines scan and index your content.

Add a social share image

A social share image is the image that is used when someone shares one of your web pages on social media, such as, Twitter or Facebook. You need to upload an image to your Media library before you can add it as a social share image. To add a unique social share image to a web page, you need to:

1. Select the 'Content' tab from the Govstack main menu
2. In the left navigation tree, find the page you want to add a social image to
3. Select the 'SEO & Share' tab, and scroll down to 'Social share image'
4. Select '+' and find the image you want to use in your Media library
5. Click 'Select', then click 'Save and publish'

Customize the Twitter creator username

You can customize the author name that will appear on a Twitter post when someone shares a web page from your website. To do this, you need to:

1. Select the 'Content' tab from the Govstack main menu
2. In the left navigation tree, find the page you want to add a custom Twitter creator for
3. Select the 'SEO & Share' tab, and scroll down to 'Twitter creator username'
4. In the textbox provided, add the page author username you would like to appear on Twitter share links
5. Select 'Save and publish' to complete the process