Metadata and Page Descriptions

You can add title tags and metadata descriptions to each page on your website in the Govstack Content Management System to help improve search engine optimization (SEO) and findability for users. For example, if you use a third-party search provider, such as Google Programmable Search Engine or Cludo, these tools will use the title tag and page description to help users find this page on your website.

Add a title tag

A page's title tag appears in browsers, search engine results pages, and external sites such as Facebook or Twitter.

In Govstack, the title tag automatically defaults to the page name if you don't add a specific title tag. To add a title tag that is different from the page name, you need to:

1. Select the 'Content' tab from the Govstack main menu
2. In the left navigation tree, find the page you want to add a title tag to
3. Select the 'SEO & Share' tab
4. Next to 'Title and description', add your page title tag to the textbox that reads 'You web page title goes here'
5. Click 'Save and publish' to save your title tag

Add a page description

To add a page description for a web page, follow these steps:

1. Select the 'Content' tab from the Govstack main menu
2. In the left navigation tree, find the page you want to add a page description for
3. Select the 'SEO & Share' tab
4. Next to 'Title and description', add your page description to the textbox that reads 'Your web page description goes here'
5. Click 'Save and publish' to save your page description

Create unique titles and descriptions for each page

There should be only one unique page title and description for each page on your website. The page description should be a sentence or two that describes the content available on the page and should not be more than 155 characters in length.

If you don't set a page description, Google and other search engines will pull the first sentence from your content and set that as the page description.

Benefits of title tags and page descriptions

Title tags and page descriptions are usually shown under a page URL when it appears in search engine results. They provide users with a brief summary or overview of what the page is about. This helps users decide whether or not to click on a page or keep scanning the results for something that more clearly or accurately describes the content they are looking for.